Comparable Profile-28 days later

 

28 Days Later is a zombie horror film which is in the same genre as our film idea, this is why I chose to look at its comparable profile to see what gender preferred this film, what age and also what class. From the comparable profile I can see that most popular age range for this type of film were 15-24 year olds (41%), the second largest was the age range 25-24 (35%) I personally this is because of the gore content and the language involved. As expected the amount of males who watched this film is higher than the females (56%) however the amount of female views were a lot higher than I had originally expected (44%), this research helped me realise that we needed to appeal to both genders a lot more to get more females to watch our zombie horror. The amount of people from a specific class was high in the lower middle class, I would say this is about right for the type of film it is as those in the high class category wouldn't necessarily watch a film like this. I would say that those in a high class category would watch period dramas and maybe go to theatres and watch operas and live performances. From all this research I can now see that our target audience will be for lower middle class males and females aged from 15-24,